Zeppelin Station

Zeppelin Station is an immersive, 100,000-square-foot market hall and creative workplace located in Denver’s historic Five Points (RiNo Art District) neighborhood at the 38th station of RTD’s newest rail line. Built as a hub to connect a diverse community of innovators, the ground level brings together a rotating selection of global food and beverage concepts, experiential pop ups, two elevated cocktail bars and retail activations showcasing local, national and international artisans. The upper levels of the transit-oriented development boast collaborative commercial office suites full of start-up trailblazers. Constructed by the award-winning Dynia Architects, Zeppelin Station represents not only an architectural triumph but also a social catalyst, bridging connections within Denver’s thriving artistic landscape. 

As a marketing strategist for Zeppelin Station, I embarked on a mission to establish this dynamic space as more than just another Denver food hall (there are many!), but as a vibrant hub for community engagement and cultural exchange. The challenge was to keep the hype post-launch and for years to come by amplifying its profile, fostering meaningful relationships, and driving foot traffic. Drawing on my expertise, I spearheaded multifaceted campaigns that leveraged earned media, digital strategies, influencer partnerships and curated events/pop-up experiences designed to expand Zeppelin Station's presence and spark genuine interest with our target audience. 

-Media Impact: Working alongside our external PR agencies, we secured 450 pieces of earned media coverage. Zeppelin Station garnered a reach of over 1.5 billion impressions during my time with the brand. Placements included: New York Times, Forbes, ArchDaily, Afar, Denver Post, CNN and Surface to name a few.

-Events and Activations: As a result of the 150+ events, pop ups and activations we hosted, our team was able to cultivate compelling lineups that highlighted the venue’s unique offerings and solidified its role as a facilitator for creativity and collaboration. Made in a City, a quarterly pop up that features emerging brands, artists, chefs, and bartenders from a new city to promote makers and culinary communities around the world, was a huge hit. It brought in fan favorites from Limantour, Campobaja and Galeria Balneario of Mexico City to Dill, Brennivín and Skál! of Reykjavik. Other event partners included: the buzzworthy Sandoitchi, street artist Shepard Fairey, Museum of Contemporary Art, Mission Ballroom, New Belgium Brewing, Great American Beer Festival, Montreal-based artists MissMe and PONY, RiNo Art District, 303 Boards, Fortuna, PlatteForum, Red Rocks and Ms. Betty’s Cooking. 

-Social: Through strategic social media initiatives, we achieved impressive growth metrics, including a 254% increase in impressions, a 77% uptick in engagements, and a 168% rise in audience growth. Additionally, we significantly enhanced reel viewership, established successful influencer strategies and published over 3,000 pieces of captivating Instagram content, further contributing to Zeppelin Station's visibility and appeal. 

‍Awards: Dezeen Awards, AIA Western Mountain Region Design Award of Excellence, LEED Certified Project