Pony

Pony, a Montreal-based “artist and emotional sponge," creates relatable illustrations that in a fun way explore pop culture with the perfect balance of vulnerability and humor. Her works can be found in her vibrant online store featuring hoodies, t-shirts, accessories and more!

I was commissioned by Zeppelin Development to create campaign visuals for the first Pony Mtrl pop up in Denver at Zeppelin Station’s Made in a City retail activation. I spearheaded the creative direction, wardrobe styling and production of the photoshoot. We emulated Pony’s bright playful, yet subversive aesthetic through location, set design, movement and color. The visuals were used by the artist and Zeppelin Station for marketing materials promoting the exclusive merchandise drop available at the pop up, along with her mural unveiling at Zeppelin Station. To say it was a hit would be an understatement.