Big Trouble

Tucked away on the mezzanine of Zeppelin Station, a market hall in Denver, Colorado's RiNo Art District, lies Big Trouble. Influenced by the back alley bars of Wan Chai and Dotonbori and drinking cultures of East Asia, Big Trouble merges grittiness and luxury to create an experience where visitors are transported from the hustle and bustle of Denver below their feet to a space steeped in post-war Asia romanticism.

Throughout the span of a year, I spearheaded a dynamic 360 marketing strategy that left a lasting impact. From producing, curating and styling three captivating campaign photoshoots to crafting compelling content and social media strategies to working alongside our design team to bring visions to life, my role extended far beyond traditional boundaries. I forged meaningful partnerships, executed engaging events, and collaborated closely with our PR team to amplify our brand presence. The results spoke volumes: a remarkable surge in Instagram engagement, exceeding 6%, coupled with an organic growth of our following by an impressive 100%. Our efforts garnered more than 45 valuable pieces of media coverage, further solidifying our increase in brand awareness and visibility in the market.

Activated with over 100 meticulously designed events, Big Trouble is a testament to my ability to orchestrate immersive experiences that captivate diverse audiences. Strategic collaborations with over 40 esteemed partners spanned from local luminaries like the Museum of Contemporary Art, Weird Touch, Creative Mornings, Mexican Cultural Center and Denver Fashion Week to national legends such as Thunderbolt LA, AEG, MONEYGUN Chicago and Genghis Cohen to international icons like record label N.A.A.F.I, Mexico City's cocktail hotspot Limantour, visual artist Smithe, fashion brand ⅛ Takamura, Reykjavik's Michelin-rated DILL, artist Loji Höskuldsson, Icelandic cartoonist/comedian Hugleikur Dagsson and musicians like Kælan Mikla.