The Western

The Western Hotel & Spa in Ouray, Colorado is located in the heart of the mountain town’s historic district. Originally built in 1891, during Ouray’s initial silver boom as a mining community, the odds-defying Western is one of the last surviving three story wood frame hotels in the west. The hotel was reimagined as a sophisticated hospitality experience and a quietly luxurious homebase for leisure and outdoor recreation among Colorado’s most scenic mountain landscapes. 

Below, you'll find an in-depth look at the strategies used to successfully launch The Western, a project two years in the making! The case study delves into the comprehensive brand strategy and development, marketing strategy, content strategy, web development, copywriting, creative direction and styling of the project. These are all areas I led, highlighting the intricate work involved in transforming a historic landmark into a premier destination.

...or just simply appreciate the beautiful brand visuals we created. I won't be mad at ya.